Social Networks Becoming a Mainstream Recruiting Tool

Employers are increasingly using social networking sites like Facebook, Twitter or LinkedIn to connect with potential recruits.

A survey of 208 firms by recruitment consultants Harvey Nash and the Department for Work and Pensions (DWP) found that in a bid to reach out to a wider pool of talent, social networks are increasingly becoming a mainstream recruitment tool.

Half of the employers surveyed believe that if candidates invest time in developing a strong online brand using social networks and networking online, they are more likely to be hired. And 15% said they would miss key new recruits if they didn’t tap into social networks.

Another illustration of how recruitment techniques are changing and that a growing ‘digital divide’ may be disadvantaging older jobseekers as employers are principally using this approach to target younger would-be job applicants.

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